How to Maximize Sales of The Scented Market Candles in Your Retail Store
Carrying The Scented Market's scented soy candles in your store is a fantastic way to attract customers looking for high-quality, eco-friendly home fragrance products. With the growing demand for clean and sustainable candles, here’s how you can boost sales and create a successful wholesale partnership with The Scented Market.
1. Create Eye-Catching Displays
Visual appeal plays a huge role in attracting customers. Arrange our beautifully crafted scented soy candles in a dedicated display near high-traffic areas, such as the checkout counter or entrance. Use props like trays, seasonal décor, and signage that highlight the key benefits: hand-poured, Canadian-made, and eco-friendly.
2. Educate Your Staff
Customers appreciate knowledgeable recommendations. Ensure your staff understands the unique selling points of our candles:
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100% soy wax for a clean, long-lasting burn
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Phthalate-free, high-quality fragrance oils
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Sustainable and reusable packaging
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Hand-poured in Canada Encourage them to share these features when helping customers choose the perfect scent.
3. Leverage Seasonal Promotions
Scent preferences change with the seasons! Stock up on seasonal bestsellers like Lilac Breeze for spring, Peaches for Summer, and Summer Nights for keeping those pesky bugs away. Offer limited-time discounts or bundle deals to encourage larger purchases.
4. Encourage Sampling
Letting customers experience the scent before purchasing is a great sales driver. Set up tester candles near displays so shoppers can smell the fragrances firsthand. This increases engagement and confidence in their purchase.
5. Upsell with Complementary Products
Pair The Scented Market candles with other home and wellness products, such as:
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Decorative candle holders and trays
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Matches and wick trimmers
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Complementary body care products from The Scented Market
6. Utilize Social Media & In-Store Events
Promote your candle selection through Instagram, Facebook, and TikTok. Share styled photos, customer testimonials, and in-store promos. Host a candle-making demo or scent-testing event to engage your local community and boost foot traffic.
7. Offer Gift Sets & Bundles
Curate gift bundles featuring best-selling candle scents, especially during peak shopping seasons like the holidays and Mother’s Day. Highlight them as perfect gifts for birthdays, housewarmings, and self-care.
8. Highlight the Canadian Connection
Shoppers love to support Canadian-made brands. Use signage and marketing materials that emphasize The Scented Market’s proudly Canadian roots and commitment to sustainability.
Partner with The Scented Market Today!
We love working with retailers who share our passion for high-quality, eco-friendly home fragrance products. By implementing these strategies, you’ll increase sales and introduce more customers to The Scented Market experience. Need more marketing materials or support? Reach out to us today!
